"Beauty" is not the only standard to measure the excellent packaging. The high-grade materials can not determine the grade of the design. If the gorgeous coat package is used in some unsuitable commodities, it will not be recognized by consumers. Similarly, high-quality products and poor packaging can not achieve the expected market effect. Only according to different stages, different locations, different ages, different levels of consumer groups, to make sales targeted packaging, is an excellent packaging design. Therefore, to evaluate the quality of a package, we should evaluate it objectively, and should be based on the suitability of its products. We should not abandon its market state and completely depend on personal aesthetic judgment.

包裝設(shè)計應(yīng)具備獨特的性格特征，才能更好的滿足消費者

Packaging design should have unique personality characteristics, in order to better meet consumers

包裝設(shè)計除了具備不可缺少的促銷功能外，其本身所展示出的性格特征，更是現(xiàn)代包裝設(shè)計必須涉及的領(lǐng)域，不同的消費者有不同的性格，一個具有目標(biāo)個性色彩的包裝，更容易滿足消費者的需求，也更容易與消費者進(jìn)行溝通和互動，這也是現(xiàn)代包裝設(shè)計中不可忽略的重要問題。

Packaging design not only has the indispensable promotion function, but also shows the personality characteristics which must be involved in modern packaging design. Different consumers have different personalities. A packaging with target personality color is easier to meet the needs of consumers, and it is easier to communicate and interact with consumers, which is also an indispensable part of modern packaging design Some important issues.

包裝設(shè)計越來越象一門社會科學(xué)，它是理性與感性的結(jié)合體

Packaging design is more and more like a social science, it is a combination of rationality and sensibility

因為國內(nèi)包裝設(shè)計的日趨發(fā)展，僅憑一個人或其主觀意識，來決定其更終的形式，是不大可能產(chǎn)生好的包裝設(shè)計的?，F(xiàn)實中設(shè)計師往往容易陷入一個自我感覺良好的狀態(tài)之中，難以自拔，其本質(zhì)同客戶認(rèn)為自己的產(chǎn)品什么都好，什么都想表現(xiàn)，沒有實質(zhì)的差別。通過對目標(biāo)市場的準(zhǔn)確定位，競爭對手的準(zhǔn)確定位，自身的準(zhǔn)確定位，包裝本身的形式、色彩、狀態(tài)、貨架陳列、促銷宣傳等就會很自然的，理性的確定下來，市場目標(biāo)也就相對容易達(dá)到。

Because of the development of domestic packaging design, it is impossible to produce good packaging design only depending on one person or his subjective consciousness to determine its final form. In reality, designers tend to fall into a state of self feeling good, and it is difficult to extricate themselves. There is no substantial difference between the essence of designers and the customers who think their products are good and want to express everything. Through the accurate positioning of the target market, the accurate positioning of competitors, the accurate positioning of itself, the form, color, state, shelf display, promotion and publicity of packaging itself will be very natural and rational, and the market target will be relatively easy to achieve.

包裝設(shè)計是整合型的具有策略性特征的設(shè)計

Packaging design is an integrated design with strategic characteristics

在與包裝設(shè)計相關(guān)的宣傳環(huán)境上，包裝設(shè)計并非是獨立的，以產(chǎn)品自身為根本，包裝為，再輔以相應(yīng)的廣告宣傳和多樣的促銷手段，以達(dá)到形象的統(tǒng)一性，效果的顯著性。對于包裝設(shè)計來說，也要求其相應(yīng)的反映出整個項目計劃中，產(chǎn)品廣告宣傳的更終目的，包裝上的用語、口號配合大的銷售宣傳，與商家產(chǎn)品推廣策略相一致。

In the publicity environment related to packaging design, packaging design is not independent. It takes the product itself as the foundation, packaging as the center, supplemented by corresponding advertising and various promotion means, so as to achieve the unity of image and the significance of effect. For packaging design, it is also required to reflect the ultimate purpose of product advertising in the whole project plan. The language and slogan on the packaging should be consistent with the product promotion strategy of the merchants.

包裝設(shè)計在信息傳達(dá)上必須是快速的，其表達(dá)的主題應(yīng)具備很好的性

Packaging design must be fast in information transmission, and its theme should be unique

往往有些包裝要表現(xiàn)的主題過多，從而弱化包裝自身的吸引力。當(dāng)你在琳瑯滿目的商品中尋覓時，你的目光在每件產(chǎn)品上停留時間是很短暫的，因此包裝設(shè)計在信息傳達(dá)上必須是直接的，更好是的，直觀的，它應(yīng)具備清晰明了的特征，使顧客對產(chǎn)品用途一目了然。這需要設(shè)計師對平面造型設(shè)計的基本技巧--圖案與色彩的應(yīng)用，正確的節(jié)奏把握，材質(zhì)的選擇，或者商品的陳列等等，都有具體的了解與掌握，力求使每項設(shè)計都經(jīng)濟(jì)實用。

Often some packaging to show too much theme, so as to weaken the attractiveness of packaging itself. When you are looking for a wide range of goods, your eyes stay on each product for a short time. Therefore, the information transmission of packaging design must be direct, preferably unique and intuitive. It should have clear and clear features, so that customers can clearly understand the use of the product. This requires designers to have a specific understanding and mastery of the basic skills of graphic modeling design -- the application of patterns and colors, the correct grasp of rhythm, the selection of materials, or the display of commodities, so as to make every design economical and practical.

八、包裝設(shè)計是不斷檢討完善中求得發(fā)展與成熟的

8、 Packaging design is to constantly review and improve the development and maturity

一個產(chǎn)品的包裝設(shè)計往往不是單個階段的設(shè)計，很多都是需要長時間的發(fā)展、完善，才能成熟。所以相關(guān)的人員，要經(jīng)常檢討其在市場上的表現(xiàn)，進(jìn)行再定位，不斷的進(jìn)行比較，調(diào)整，使其成為成熟的，穩(wěn)定的商品。所以說好的包裝設(shè)計是一種長期維護(hù)與保養(yǎng)的工作。

A product packaging design is often not a single stage of design, many are required to develop for a long time, perfect, to mature. Therefore, relevant personnel should constantly review its performance in the market, reposition, constantly compare and adjust, so as to make it a mature and stable commodity. So good packaging design is a long-term maintenance and maintenance work.